Caller Finds a Traffic Source
A caller finds one of our traffic sources and dials the number shown for their service area.
Service
Restoration Inbound Calls
The pay-per-call model
How pay-per-call billing works for restoration call buyers
This page explains the pay-per-call model behind every Restoration Lead Network campaign — how calls are billed, routed and tracked — rather than repeating service-specific detail already covered on the Water, Fire and Mold pages. Instead of paying for clicks or impressions, you pay for a live inbound call that meets agreed criteria: the right service type, inside your confirmed coverage area, from a caller with a genuine restoration need. The billing event is the connected call itself, not a click or a form fill.
- You pay for a connected call, not a click
- Billing criteria set out in your buyer agreement
- Full reporting on every routed call
Call flow
What happens between a search and a ringing phone
The same flow applies to every service type and every state we cover.
Call Is Routed
The call is routed through tracking to your business line based on your active GEO and service criteria.
Criteria Checked
Calls that meet your billing criteria are counted against your campaign.
Quality Reviewed
You review call recordings and reporting to monitor quality.
Billable criteria
What actually counts as a billable call
Exact billing criteria — minimum call duration, service match, GEO match — are set out in your buyer agreement and summarized on the Lead Quality Standards page. We do not invent call volume figures; actual volume depends on live traffic in your area.
Managing Capacity
Campaigns are sized to match the crew capacity and hours you confirm during onboarding. Pause, scale or narrow your GEO as capacity changes.
Scheduling & Hours
You choose which hours calls route to you — calls outside those hours can be declined or sent to voicemail depending on your setup.
Tracking
Every campaign uses call tracking so you can see call source, duration and outcome — the same reporting layer used across every service line.
Why pay-per-call instead of leads
You pay for a live call, not a name and number
A form-fill lead requires you to call the prospect first. A pay-per-call model delivers a live, connected phone call directly to your business line.
- You are billed only for calls meeting your agreed criteria — never for clicks, impressions or unqualified traffic.
- Exclusivity terms, where offered, are set per campaign and confirmed in your buyer agreement.
- Campaigns can be paused, scaled or adjusted as your capacity and budget change.
Questions answered
Pay-per-call model FAQs
Clear answers to the most common questions businesses ask before starting a campaign.
Is this the same as buying leads?
No. A form-fill lead requires you to call the prospect first. A pay-per-call model delivers a live, connected phone call directly to your business line.
Can calls be exclusive to my company?
Exclusivity terms are set per campaign and confirmed in your buyer agreement — discuss your requirements during qualification.
How is a "billable" call defined?
Billing criteria are defined in your agreement and generally require a live, connected call matching your service and GEO. See Lead Quality Standards for the general framework.
What happens if I need to pause a campaign?
Campaigns can be paused or adjusted as your capacity changes — talk to our team about the notice period that applies to your agreement.
Request Restoration Call Availability
Tell us which restoration services and geographic markets your company wants to target. Our team will review current campaign availability and contact you.